Area type
Non-metropolitan District
Population
132,402
GDP
£5.7 billion
Average salary
£39,015
Labour force
76,632
Job Density
1.17
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The Gross Domestic Product (GDP) in Stratford-on-Avon was worth an estimated £5.7 billion in 2019, according to figures published by the ONS. Stratford-on-Avon's GDP growth between 2018 and 2019 was 0.5% per year. Compare GDP by area.
The Manufacturing industry is the largest in Stratford-on-Avon based on the number of jobs, accounting for 16.5% of roles in the area.
2019 ONS figures suggest that there are 88,000 jobs in Stratford-on-Avon, which has a working-age (aged 16-65) population of 76,632. The 2019 job density in Stratford-on-Avon is 1.15, meaning there are 1.15 jobs per member of the Stratford-on-Avon working-age population.
Stratford-on-Avon had a mean average salary for full-time employees of £39,015 in 2021. Stratford-on-Avon's unemployment rate is 5.0% as of 2021. Compare unemployment rate by area.
The 2019 labour force or working-age population in Stratford-on-Avon is 76,632 or 57.9% of the total population.
In 2021, 95.0% of the labour market was recorded as employed, above the 94.8% average rate for England. Of those employed, 19.5% are self-employed, and 80.5% are employees.
The Annual Population Survey for 2020 published by the ONS reports the percentage of the Stratford-on-Avon working-age (aged 16-64) population who have a degree or higher is 50.8%, which is above the 42.8% degree qualification rate for England.
Over 69% of the Stratford-on-Avon working-age population have at least 2 A-levels (or equivalent), and 6% have no qualifications.
Qualifications classifications
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Main page: Stratford-on-Avon Salary
The average salary in Stratford-on-Avon as of 2021 is £39,015. Between 2020 and 2021, average salaries grew by £4,830. Compare average salaries by area.
Stratford-on-Avon's salary growth rate is 14.13% per year based on changes in average salary between 2020 and 2021, which is 14.13% higher than the average salary growth rate in Stratford-on-Avon over the past 8 years.
Business data published by the ONS in 2020 show the most common job group in Stratford-on-Avon is Corporate Managers And Directors, accounting for 17% of all roles in the area. In England as a whole, the largest job group is Business & Public Service Assoc. Professionals.
The fastest-growing type of job in Stratford-on-Avon is Culture, Media And Sports Occupations, with roles increasing 91% between July 2020 and July 2021. In England, the fastest-growing type of role is Corporate Managers And Directors.
Occupation | Number | Percentage | CHANGE |
|---|---|---|---|
| Corporate Managers And Directors | 9,300 | 17.0% | 3.3% |
| Business, Media And Public Service Professionals | 5,600 | 10.3% | -16.4% |
| Science, Research, Engineering And Technology Profs | 5,200 | 9.5% | -16.1% |
| Administrative Occupations | 4,400 | 8.1% | 12.8% |
| Teaching And Educational Professionals | 3,900 | 7.1% | 8.3% |
There was a 5% decrease in roles between 2019 and 2020. In England as a whole, there was a 2% decrease.
Based on the total number of jobs, the largest industry in Stratford-on-Avon is Manufacturing. Other major industries include Health, which represents over 10% of roles in Stratford-on-Avon.
Financial & Insurance companies make up 4% of the Stratford-on-Avon economy that's higher than the average for England as a whole (~3%).
3% of the total jobs in Stratford-on-Avon are in Information and Communication, one of the key sectors for the future, below the 5% of jobs in England as a whole.
Industry | Number | Percentage |
|---|---|---|
| Manufacturing | 12,000 | 16.5% |
| Health | 8,000 | 11.0% |
| Retail | 6,000 | 8.2% |
| Accommodation & Food Services | 6,000 | 8.2% |
| Professional, Scientific & Technical | 6,000 | 8.2% |
The fastest-growing industry in Stratford-on-Avon is Mining, Quarrying & Utilities, with jobs in the sector increasing 43% between 2019 and 2020 from 175 to 250. In England more broadly the fastest-growing industry is Healthcare.
The industry with the biggest decline in Stratford-on-Avon between 2019 and 2020 was Transport & storage, which saw an 50% decrease in roles, going from 3,000 to 1,500. In England more broadly the industry with the biggest year on year decline was Arts, entertainment & recreation, with roles decreasing by 8%.
The Information and communication industry includes many of the top companies of the future. In Stratford-on-Avon, the number of roles in this sector has risen by 11% over the past year, above the 1% annual increase seen in England.
Stratford-on-Avon Demographics
Rental Market of Stratford-on-Avon
2021 UK Business Count data published by the ONS show there are 20 large businesses in Stratford-on-Avon, making up 0.2% of total businesses - in England, 0.4% of businesses are large. A large business is defined as having over 250 employees.
There are 110 medium-sized businesses based in Stratford-on-Avon, making up 1.3% of total businesses - in England, 1.5% of businesses are medium-sized. A medium-sized business is defined as having between 50 and 249 employees.
There are 690 small businesses based in Stratford-on-Avon, making up 8.3% of total businesses - in England, 8.3% of businesses are small. A small business is defined as having between 10 and 49 employees.
Stratford-on-Avon's unemployment rate is 5.0% that's 0% lower than the average unemployment rate for England as a whole. Unemployment rates are the number of unemployed people as a percentage of the working-age population.
The main group within the unemployment population is Other, representing 26.4% of the unemployed population.
Secondary classifications include groups: student, looking after family, long-term sick, retired, all of which represent over 10% of the unemployed population.
In England as a whole, students are the main group within the unemployed population, accounting for 28.9% of the unemployed population.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2021. Data sources: ONS Local statistics