The Gross Domestic Product (GDP) in Broadland was worth an estimated £4 billion in 2019, according to figures published by the ONS. Broadland's GDP growth between 2018 and 2019 was 18.0% per year. Compare GDP by area.
The Health industry is the largest in Broadland based on the number of jobs, accounting for 14.2% of roles in the area.
2019 ONS figures suggest that there are 59,000 jobs in Broadland, which has a working-age (aged 16-65) population of 76,210. The 2019 job density in Broadland is 0.77, meaning there are 0.77 jobs per member of the Broadland working-age population.
Broadland had a mean average salary for full-time employees of £35,866 in 2021. Broadland's unemployment rate is 4.0% as of 2021. Compare unemployment rate by area.
The 2019 labour force or working-age population in Broadland is 76,210 or 57.8% of the total population.
In 2021, 96.0% of the labour market was recorded as employed, above the 94.8% average rate for England. Of those employed, 12.8% are self-employed, and 87.2% are employees.
The Annual Population Survey for 2020 published by the ONS reports the percentage of the Broadland working-age (aged 16-64) population who have a degree or higher is 36.0%, which is below the 42.8% degree qualification rate for England.
Over 56% of the Broadland working-age population have at least 2 A-levels (or equivalent), and 6% have no qualifications.
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Main page: Broadland Salary
The average salary in Broadland as of 2021 is £35,866. Between 2020 and 2021, average salaries grew by £1,372. Compare average salaries by area.
Broadland's salary growth rate is 3.98% per year based on changes in average salary between 2020 and 2021, which is 3.98% higher than the average salary growth rate in Broadland over the past 9 years.
Business data published by the ONS in 2020 show the most common job group in Broadland is Caring Personal Service Occupations, accounting for 14% of all roles in the area. In England as a whole, the largest job group is Business & Public Service Assoc. Professionals.
The fastest-growing type of job in Broadland is Transport & Mobile Machine Drivers/operatives, with roles increasing 60% between July 2020 and July 2021. In England, the fastest-growing type of role is Corporate Managers And Directors.
|Caring Personal Service Occupations||8,300||14.4%||29.7%|
|Business & Public Service Assoc. Professionals||6,000||10.4%||-30.2%|
|Elementary Administration & Service Occs||4,900||8.5%||32.4%|
There was a 4% decrease in roles between 2019 and 2020. In England as a whole, there was a 2% decrease.
Based on the total number of jobs, the largest industry in Broadland is Health. Other major industries include Retail, Financial & Insurance, which represents over 10% of roles in Broadland.
Financial & Insurance companies make up 12% of the Broadland economy that's higher than the average for England as a whole (~3%).
3% of the total jobs in Broadland are in Information and Communication, one of the key sectors for the future, below the 5% of jobs in England as a whole.
|Financial & Insurance||6,000||12.1%|
The fastest-growing industry in Broadland is Retail, with jobs in the sector increasing 25% between 2019 and 2020 from 4,000 to 5,000. In England more broadly the fastest-growing industry is Healthcare.
The industry with the biggest decline in Broadland between 2019 and 2020 was Mining, quarrying & utilities, which saw an 38% decrease in roles, going from 800 to 500. In England more broadly the industry with the biggest year on year decline was Arts, entertainment & recreation, with roles decreasing by 8%.
The Information and communication industry includes many of the top companies of the future. In Broadland, the number of roles in this sector has risen by 25% over the past year, above the 1% annual increase seen in England.
2021 UK Business Count data published by the ONS show there are 15 large businesses in Broadland, making up 0.3% of total businesses - in England, 0.4% of businesses are large. A large business is defined as having over 250 employees.
There are 70 medium-sized businesses based in Broadland, making up 1.4% of total businesses - in England, 1.5% of businesses are medium-sized. A medium-sized business is defined as having between 50 and 249 employees.
There are 435 small businesses based in Broadland, making up 9.0% of total businesses - in England, 8.3% of businesses are small. A small business is defined as having between 10 and 49 employees.
Broadland's unemployment rate is 4.0% that's 1% lower than the average unemployment rate for England as a whole. Unemployment rates are the number of unemployed people as a percentage of the working-age population.
The main group within the unemployment population is Retired, representing 35.3% of the unemployed population.
Secondary classifications include groups: student, looking after family, other, all of which represent over 10% of the unemployed population.
In England as a whole, students are the main group within the unemployed population, accounting for 28.9% of the unemployed population.
Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2021. Data sources: ONS Local statistics